It’s subject to a bunch of change as we progress through the multiple ideas I have hanging out on paper, but this is what I’ve come up with for Merchannex’s mini-ography.

Merchannex is a hub of ideas that could potentially revolutionize the way consumers consume. Since we’re all consumers, it’s only fitting to encourage participation in the process of improving  the ways we all shop. From formation to execution, Merchannex.com will be the centerpoint for the assimilation of the perfect online store and the trials and successes that are sure to loom along the way. Take part. Get involved. Share.

I really want to form a habit out of sharing the personal, day to day processes behind forming a company such as this. Community involvement is a must.