Silverlight is a fairly new plugin for your favorite browser (IE, Safari, Firefox, Opera) that displays animations, vector graphics, MP3 & WMA audio, and WMV video.  What’s cool about Silverlight:

• It’s quick
• Embedded text is searchable
• Works in conjunction with many programming languages
• Has a superior streaming video quality

As we make progress with Merchannex I will definitely consider utilizing Silverlight as a means of sharing content. The most beneficial feature that I see is that it makes your content searchable and indexable. Because my primary focus as of the present is SEO, this feature directly ties in and improves visibility on the web, if only a little. Every bit counts, right?

When putting together your website it’s a common fact that Search Engine Optimization is key to the success of whatever it is you are setting out to accomplish. Keywords, however only a portion of some important details, are key (haha). So when deciding which keywords are best for your site and all of your pages, it’s relatively easy to want to throw as many in there as possible, which could potentially hurt your rating!

Include 2-3 different keywords per page. If you are writing about a motorcycle jacket on your blog, be specific. Don’t include “leather” as a keyword. Instead, put the brand or name of the jacket in your meta tags. This allows your material to be found by people searching for more specific things and if you are creating unique, specific content, you are more likely to drive visitors to your site.